I love Filippa K’s clothes and I recommended them in a recent article I wrote for NBC Bay Area news. Filippa K is a Swedish clothing company that makes basics for men and women. Started by Filippa Knutsson in 1993, it has become a must for people who want clean, minimalist clothes that are well-made and slightly edgy. What should you buy from Filippa K? Their shirts, trousers and coats are beautiful and they last a long time.

I discovered Filippa K clothing in 2000 when I traveled to Stockholm frequently as Chief Legal Officer of Spray Network, a pan-European portal launched out of Sweden (note: it was acquired by Lycos Europe in late 2000). Since then, I have shopped at their Amsterdam and Stockholm boutiques.

I love their approach to design, a very Swedish philosophy that can be distilled as follows: no unnecessary ornamentation. Although almost every clothing company sells white shirts these days, I find Filippa K’s to be superior in fit, styling and quality. Unlike traditional purveyors of shirts, these are not stodgy or old-fashioned. I also recommend their menswear, especially the coats and jackets which are sophisticated, urbane and durable at the same time.

Filippa K
66 Kearney Street
San Francisco, CA 94108
+1 415 951 0210
www.filippa-k.com

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