Isn’t it refreshing to see a new fragrance without the name of an overexposed, soon-to-be-over-the-hill celebrity attached to it? [untitled] by Maison Martin Margiela is a strange but welcome addition to the world of perfume. Strange because Margiela himself is anti-publicity and would probably never attach his name to anything as pedestrian as a perfume bottle. He never allows himself to be photographed and most people have no idea what he looks like. When he gives interviews, he does it often via fax and he never talks about his private life. He only talks about the fashion house’s latest designs and he uses the words “We”, not “I”. The oddest thing about this launch is that Margiela has just left Maison Martin Margiela.
The fragrance is created by Daniela Andrier for L’Oreal, holder of the Margiela fragrance license. It is described as woodsy and green with floral notes. Galbanum is the primary ingredient, followed by boxwood, bitter orange, jasmine, musk and cedar.
[untitled] will be introduced on 25 January 2010 in France at Colette in Paris. Then it will be sold at Martin Margiela’s boutiques in the US starting March 2010. I’m looking forward to this perfume.