FashionPiperlime adds jewelry 19 October 09

I’m clearly several light years behind the developments at Piperlime as I discovered only today that they sell: (a) shoes and bags made by other brands; and (b) clothes for men and women (including jeans). I never go to the Piperlime online store but I did today because of a press release announcing that Piperlime is selling jewelry from brands such as Kate Spade, House of Harlow, Juicy Couture, Gorjana, Tuleste Market, Kenneth Jay Lane, Betsey Johnson and others.

I can’t figure out what makes Piperlime different from the Gap, Old Navy and Banana Republic which have their own niches and identities. Piperlime began as a shoe store and has branched out to offer other things but it’s not distinctive or different enough.

www.piperlime.com

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