Benjamin Puckey, a stylist who has worked on fashion shows and photo shoots around the world, is joining Shopplr as beauty editor. I met Benjamin in Amsterdam many years ago and have relied on him for beauty and style advice. He has also written many articles for Dutch fashion magazines.

I have been the beneficiary of his expertise on two occasions. The first one: CNBC Power Lunch asked me to appear on the show with little advance warning. I sent Benjamin a frantic email and he replied with detailed instructions on what makeup to apply for TV and how to apply it. I showed up at the NBC affiliate in San Francisco and the camera man was surprised that I had done my makeup perfectly for the show. The second incident was a photo shoot in Union Square for San Francisco Magazine. Once again, Benjamin rode to the rescue by emailing me instructions on how to apply makeup for a print publication. The magazine’s art director, who conducted the photo shoot, was also delighted that he did not have to do much to my face (I assume not much to photoshop either).

So I’m pleased to have Benjamin contributing articles to Shopplr.

Here is his bio:

Born in London and raised in the Amsterdam, Benjamin discovered makeup while studying fashion design. He instantly fell in love with the combination of fashion and art and has never looked back. After studying makeup at a leading makeup school he went about building his portfolio and assisting various well respected make-up artists.

After five years assisting Peter Philips (creative director of Chanel Cosmetics) on everything from photo shoots to high profile fashion shows, Benjamin established himself in the industry as having a truly unique vision and an unmistakable talent. His background in art and fashion have given him a conceptual approach to makeup that is very in demand in the business today. However, beauty always comes first in Benjamin’s vision and any look must enhance someone’s natural beauty. Besides supermodels he has worked on famous faces such as socialite Lauren Bush and designer Anna Sui.

His vast knowledge of makeup and beauty products have made him a popular consultant to various publications. Benjamin is based in New York where he is represented by See Management.

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