Rue La La: designer private sale shopping site launches
Just when you thought there were enough online shopping sites selling designer brands at sale prices, here comes Rue La La. When you join, you see brands such as Robert Rodrigues, Lululemon and Furla offering items on sale, but only for a limited time. You can invite your friends and when they shop, you get a $10 credit when each new friend makes her first purchase. Rue La La also has an iPhone app so you can shop while on the go.
I joined Rue La La and find the interface very easy to use. It’s a good concept that keeps people coming back to check which brands will be having sales and since the sales are limited in time, there’s pressure on people to buy.
www.ruelala.com (invitation only)
**Email me if you want an invitation
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Today I visited the Max Mara boutique sale on Rue La La and was amazed to see a beautiful chocolate brown coat marked down from $1775 to $400. The problem with Rue La La’s sales is that unless you are online right when the boutique opens (24 hrs only), most of the desirable items and small sizes are already gone.